All You Need to Know About Do-to-Earn Blogging

3 min readOct 23, 2022

Wondering how you can earn by blogging? Here’s all you need to know about Do-to-Earn Blogging on Web 3.0.

What is “Do-To-Earn Blogging”?

The idea of “Do-to-Earn” is not a new concept. Everyday, people go to work in their jobs to earn some money, they might sell something on the side to earn a little extra income, or they may purchase shares to earn dividends. Put simply, to “Do-to-Earn” is basically to do something for a reward.

So, how can this be applied to blogging?

In the same way that doing something for a reward incentivises activity, people can and should be incentivised to read and write blogs. Emerging engagement models are being developed to put an end to a systematic pattern of unrewarded engagement with online content. When applied to writing blogs or reading content, the benefits are clear. In an attention economy where engagement is the currency, a standard that rewards individuals for their efforts should be set as soon as keystrokes are entered into someone’s computer or phone.

Do-to-Earn blogging is made possible through blockchain technology and has a number of distinct advantages over conventional blogging.

People now have the opportunity to access amazing user experiences all while maintaining control over how their content is monetised. The Web 3.0 ecosystem presents opportunities to decentralise monetisation, meaning platform hosts can no longer profit from the user-generated content and engagement with content using subscription models, third party advertising and large-scale data mining. Web 3.0 communities also co-create shared value that is fairly distributed throughout the community rather than creating platform value for the host.

Blockchain technology also presents the opportunity for individuals to remain anonymous and express their views without fear of censorship. With a wallet and email address, you can now participate in an online community privately and still be rewarded for your engagement.

Do-to-Earn blogging becomes even more exciting when gamification elements are integrated into the user experience. Blogging can become even more interactive and enjoyable when you can share your ideas and passions in a game-like setting where people can spend their rewards on platform consumables and even get competitive with ranked community leaderboards.

Disrupting the Blogging Economy

BULB is proud to be disrupting the Web 2.0 blogging economy with a unique Do-to-Earn engagement model that rewards each and every engagement. We hope to create a blogging platform where all content creators are rewarded for 100% of the value they create within the community by pursuing our mission to popularise the concepts of write-to-earn and read-to-earn. We believe that the best blogging platforms are those that reward ideas, passion, and engagement without profiting from user-generated content.

Fighting for the unrewarded and unrecognised through a Write-to-Earn and Read-to-Earn model, you will be rewarded from Day 1 on BULB.

Making Do-to-Earn The Norm

At BULB, our philosophy is that the concept of Do-to-Earn is not an idea that is limited to just Write-to-Earn and Read-to-Earn. Do-to-Earn doesn’t even need to end with blogging. We see the Do-to-Earn economy as an opportunity to disrupt how we engage with the internet. In the same way that people will Write-to-Earn and Read-to-Earn on BULB, we believe that eventually you will also be able to Learn-to-Earn, Draw-to-Earn and maybe even Eat-to-Earn on Web 3.0. The Do-to-Earn ecosystem is in its infancy, yet there is already a diverse set of use cases in development that are undoubtedly here to stay.

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BULB is a blogging platform, where ideas, passion and engagement are rewarded.